Valuation Of A Social Network
Social Networking follows the same business rules as other intangible products. What Gives Social Assets Value? Intangible trade, information, intellectual property, entertainment and spin are all now...
View ArticleWhat Can Virtual Worlds Do For Organisations?
With Innovation and Strategic Planning, Significant ROI Is Possible! Virtual world are another ‘new’ platform. A toy for programmers to play with and a confusing array of ideas and possibilities that...
View ArticleVirtual Worlds and Transparency
People need to realise that there is no 'Second Life', it is all 'life' and the pixelated 'selves' will soon be called to account for transparency. The post Virtual Worlds and Transparency appeared...
View ArticleSecond Life Failure for Council Use
This failure comes as no surprise. Engaging and awareness are important aspects of any social media, virtual worlds included. It takes time and effort to build a community and a lot of lateral...
View ArticleWhy Do People Have Relationships And Romance In Virtual Worlds?
For a good relationship, start it in a virtual world first... why? When people do come together, after knowing one another virtually, they know one another at a depth seldom (if ever) experienced in...
View ArticleVirtual Worlds, Multiplayer Games, and Mindcrafting
Virtual Worlds, Multiplayer Games, and Mindcrafting. Virtual worlds have been taken up by games creators and the machine is no longer our friend, but merely a collaboration and interaction tool for...
View ArticleCost and Risk – Reducing Initial Outlay As A Strategy For Better Returns
The Theory Of Risk “When you are eager for a project to work, you are more inclined to be overconfident…” (Plous 1933) Risk is thought of as the possibility of something going wrong and the cost of it...
View ArticleChange and Uncertainty in Virtual Worlds Affecting Bottom Lines
Linden Lab are encouraging premium membership and Linden Lab themed regions such as Linden Realms and ‘Wilderness’. This is a move away from their core competence of providing a platform for user...
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